The Footloose actor is the face of the American Egg Board's new campaign, "Wake Up to Eggs with Bacon".

Bacon, 56, stars in the campaign's web film, in which he appears in a woman's kitchen as she is cooking eggs for breakfast.

The video begins with the woman saying, "There's no better start to the day than eggs for breakfast, except for maybe eggs with a side of—"

"Bacon," Bacon himself interjects.

Bacon, who has starred in television drama The Following since 2013, later explains that "nobody knows eggs better than Bacon".

Never one to take himself too seriously, the commercial is filled with jibes at the actor.

"Did you know that each egg contains six—" he says, before the woman cuts him off to say, "Six degrees of separation! Right?", referencing the "six degrees of Kevin Bacon" game which emerged after Bacon gave a 1994 interview boasting he had worked with everyone in Hollywood, or worked with someone who worked with them.

"No," Bacon replies.

"I was going to say six grams of high quality protein."

It isn't the first time Bacon has poked fun at himself in the name of a brand.

The actor appeared in an advertising campaign for British telecommunications company EE Mobile in 2012, in which he found connections between himself and British celebrities using the "six degrees of Kevin Bacon" framework.