The club will host a mass head shave as part of the foundation's World's Greatest Shave.

Organiser Matt Fownes said the club was getting behind the promotion as a way of honouring his late brother, Luke, who died in October last year.

"It will be a very emotional day as Luke was such a popular guy in our club and losing him to leukaemia at the age of just 26 was a huge shock to everyone," he said.

"So far everyone I have mentioned the shave to has been more than happy to get involved.

"So far we have more than 20 starters for the shave, with some willing to go the full razor cut, while others are having a buzz cut, but it really doesn't matter as long as everyone is involved.

"I registered at the World's Greatest Shave website and set a target of $15,000, but am amazed that even at this stage, with weeks still to go, we have surpassed that amount already.

"It's not just the football guys getting involved - my mum and dad as well as my aunty Elsie Donaldson are doing it.

"Elsie has decided she doesn't want the footballers cutting her hair and has organised her hairdresser to come along."

The Lions have also arranged a punters' club. The group has more than 50 members and is appropriately called Luke's Punt Club. It will raise money during the year.

"We think that by the end of the year we will have around $20,000, with some going towards a party on Luke's anniversary and the rest going to the Leukaemia Foundation," Fownes said.

The shave will take place at Cronin's Hotel from noon on March 15.

To donate, visit worldsgreatestshave.com.au, click on the 'donations' link and look for Matt Fownes.