Ikea and WWF cotton initiative working its way around the globe

By Lucy Cormack
Updated January 29 2017 - 1:18am, first published 12:15am
Cotton farmer Samadhan Savade says the "comforts of life have increased," since he joined the Better Cotton Initiative. Photo: Lucy Cormack
Cotton farmer Samadhan Savade says the "comforts of life have increased," since he joined the Better Cotton Initiative. Photo: Lucy Cormack
Cotton is considered a "cash crop" in India where the industry employs 60 million people in production, processing, marketing and trade. Photo: Lucy Cormack
Cotton is considered a "cash crop" in India where the industry employs 60 million people in production, processing, marketing and trade. Photo: Lucy Cormack
Nivmala Samadhan Savade works on the cotton farm with her husband and mother in law. Photo: Lucy Cormack
Nivmala Samadhan Savade works on the cotton farm with her husband and mother in law. Photo: Lucy Cormack

Samadhan Savade has never heard of Ikea.

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