The campaign ties in with an online marketing campaign promoted by the council's Economic Development Committee.

Councillor Neil Reilly recently successfully moved a motion that aims to position the Kiama municipality as the most desirable one around.

Cr Reilly also proposed the "Ki@ma, the most desirable place on earth" tagline, associated with the marketing campaign.

The aim of that campaign is to attract new businesses to the area, advise of major events and to disperse the summer tourism peak over into the shoulder and low seasons.

The message incorporates the entire municipality, and is directed at people outside the Kiama area.

The June long weekend campaign would be promoted via the likes of targeted advertisements, through the Discover Kiama social media channels.

"It's telling people that there's still lots to do in Kiama and our region in winter, not just in summer," Lisa Evans, strategic tourism and marketing manager at Kiama Municipal Council, said.

"So (it's) in line with our campaign about Kiama - the most desirable place on earth; even though some days might not be hot when you go to the beach there's still lots of things to do.

"Lots of different operators have got on board, offering specials, from pay two nights stay three, to segway tours and whale watching.

"There's still accommodation available and it's a good chance to go away.

"Unfortunately with all the weather up north, they've got some rebuilding, so we're here, we're available and there's lots to do."

The campaign also ties in with the Shoalhaven Coast Winter Wine Festival.

"Even though that might not be in our actual LGA, it's good to work with them," Ms Evans said.

"So there's transport being arranged from different venues to go down there, so you don't have to stay in the area."