A NUMBER of Shellharbour area businesses have been announced as finalists in the 2014 South Coast Regional Tourism Awards.
In total 10 businesses from across the region will be hoping to hear their names called out when the winners are announced in late August.
Shellharbour will be represented at the awards by The Shellharbour Club, Ravensthorpe, Ravenous, NSW Air Pty Ltd and the Warilla Bowls & Recreation Club and the Shellharbour Visitors Centre.
Jim McCallum, who co-owns and operates Ravensthorpe with his wife, Deborah, said the awards are a great way for businesses to identify what they're doing well and what can be done better.
"It's a great measuring stick to see how you're going as a business and a great way to encourage you to make sure you're doing all you can to provide the best service you can," Mr McCallum said.
"That benefits the whole region as well, if businesses are entering the awards and trying to do the best they can then tourism across the whole area will benefit and that's why I'd encourage everybody to enter the awards."
South Coast Regional Tourism Organisation chairman Brian Longbottom congratulated all finalists and wished them all the best for the final.
"The standard of entry was extremely high and the competition between the businesses demonstrates the aim of all the entrants to present the best possible tourism experience to the visitors to the South Coast of NSW," he said.
The winners of the awards will be announced on Wednesday, August 27.