PINK is the colour of choice for Coledale Junior Football Club players, and has been for almost three years.
Boys and girls playing for the Waves wear their pink strip most Sundays to highlight breast cancer awareness.
Adults will also wear pink this month at the Football South Coast's (FSC) inaugural Pink Tie Ball, the brainchild of junior clubs Coledale and Oak Flats. The ball is at the Fraternity Club on September 21 from 6.30pm.
Coledale president Ian Dewey and his Oak Flats counterpart, Leigh Blanch, started raising funds for breast cancer research after losing loved ones to the disease in 2010.
"I lost my wife, Catrina, and Leigh lost her mother to breast cancer," Dewey said.
"To deal with the grief, we set about organising ways we could raise awareness and funds.
"In 2011, we held a number of events, started wearing pink playing strips and raised $3000.
"Last year, we raised $2500. This year, Football South Coast have got on board to help and are hosting the Pink Tie Ball."
Proudly wearing the pink tie given to him by Catrina, Dewey said it made sense for FSC to support breast cancer awareness, as girls made up almost 50 per cent of the association.
"During any game, there will be 22 girls playing, but unfortunately three of these girls won't reach 55."
FSC chief executive Ann-Marie Balliana said FSC was proud to be associated with breast cancer research.
"A big part of our football family are our females," she said.
"The ball . . . provides a great opportunity for our football family to come together to celebrate the end of a great season."