PERHAPS hoping that imitation is the sincerest form of flattery, Kiama will gain a 'new' shopping precinct over the next month when the western end of Terralong Street becomes known as The West End.
The idea is the brainchild of shop owner Geoff Wilson and it's hoped the new area will be officially launched during the Easter long weekend. The launch, including entertainment, will also feature the unveiling of signage outside McGrath Real Estate in the east and near Centro in the west.
"So many visitors walk to the intersection of Terralong and Collins Street and don't go any further, thinking that it is the end of the retail area, but it really couldn't be further from the truth," Mr Wilson said.
"[Kiama Municipal Council] upgraded the street awhile back, but I felt we needed more, so with the support of other shop owners in the area, I approached the council with the concept and to their credit, they have been totally supportive.
"We have some great shops in the western end of Terralong Street and I am confident that the town and its business community would benefit, and importantly, a quiet section of our main street will become active and successful and a substantial draw to tourists and locals alike."
At last week's meeting, the council backed the plans.
"The business owners at this end of town, Geoff Wilson in particular, have initiated the branding idea following the recent upgrade of the area," The council's director of Engineering and Works, Bryan Whittaker, said.
"Mr Wilson will meet with the general manager and me again to discuss the launch in more detail, including the dates."
- What do you think of the idea to brand the western end of Terralong Street 'The West End'? Let us know at email@example.com, PO Box 406 Kiama, 2533 or www.kiamaindependent.com.au.